You have most likely stumbled upon Simon Sinek before, have maybe seen his TED talk on "The Golden Circle" and perhaps even read his book "Start With Why", describing why it is so much more appealing to other people, if you are able to describe why you do the things you do, rather than just explaining what you do and perhaps how you do it.
With Peter Docker and David Mead, Simon Sinek's philosophy is taken a step further - they want to help us finding our own Why - help us understand why is it that we do the things we do - regardless whether we want to know it as individuals or organizations, and they tell us how to do it in an easy and straightforward way.
I could write on forever, but I do not think that I could express myself more clearly than by saying: After having read this book I would really like:
To help other people find their Why, so that people can become more enthusiastic about what they do and make this world a better place.I don't know whether there are people out there who would trust me with this - but if there are, this book made me want to help them, and believe that I am able to.
If this has sparked your curiosity, other reviews can be found, e.g. at amazon following the link below:
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